Customer Engagement
Customer engagement is the critical component to a company’s success.
It is not only developing loyal customers but it is creating advocates for your products, services, staff, buying experience and ultimately your company as a whole. It begins with first impressions and enticing invitation that speaks to your specific target audience asking that marketing segment to do business with you in their language.
It requires an intimate knowledge of who your best customers are, their profile and demographics, why they buy and how to get more of them interested in your products or services. It becomes a chicken and egg situation. The more you engage customers the more you know about them. The more you know about them the better you are in engaging them. Once you have both components it becomes a snowball that builds and builds upon itself.
So the question becomes; “How do I get the snowball started?” “How do I get that first nucleus of customers to begin my analysis?” From there I know I can become more targeted with my messaging, create buying experiences catering to specific customer needs, build a loyal group of raving fans and ultimately explode with referral programs that invites a similar audience of friends and neighbors.
Wizz Marketing specializes in the science of customer engagement.
Customer engagement can be an evasive target that requires a constant innovation to offer something new and different to attract a fickle and over stimulated audience. In days long gone, stores on Main Street knew the idiosyncrasies of their customer base. Today, business requires the use of powerful tools to provide the same level of intimacy and customer knowledge. Customers want to feel that you are talking directly to them. It is no longer the issue of just having a great Product, you need to offer Purpose and Personality in your marketing message. Purpose - Why your product or service should interest me. Personality - communicating your message in a language and tone that your audience can identify with.
Wizz Marketing are specialists in leveraging modern variable print technologies, innovative drive-to-web technologies, contest security, micro sites, database creating, online surveys and analytics as well as personalized electronic communications, drip marketing, referral programs and viral campaigns to drive bottom line results. We combine both online and offline expertise to create a dynamic Marketing Database that used effectively will help you win and secure a loyal following of customers.